Remarketing – A Strategy to Reconnect With Your Past Customers


Remarketing is a digital marketing strategy that allows you to reconnect with past customers and target previous site visitors. You went online looking for a pair of running shoes, stayed for a while, but ultimately decided to wait to make a purchase and leave the site. After that, however, you might have seen multiple ads for the same online shoe store and the same pair of shoes across various online platforms. To put it simply, that is remarketing.

The advantages to be gained from remarketing

Remarketing is an excellent strategy for reaching your demographic and increasing sales. Six ways in which remarketing can benefit your company are discussed below.

  • Remarketing helps keep you in people’s minds.

The ease with which people can become side-tracked presents a problem for online marketers. People can be browsing your site one second, then clicking away to another page entirely, or getting distracted by a pop-up notification the next. Thankfully, remarketing can assist with that difficulty. Remarketing allows you to contact past customers again.

Perhaps someone was once interested in what you offered but has forgotten about you. One of the main advantages of retargeting is exposure to your brand multiple times, which you should take advantage of.

  • Remarketing gets your message to the most relevant audience possible.

Successful marketing relies heavily on getting your message in front of the right people. If your audience is receptive to what you’re selling, your marketing efforts will be well-spent. Almost no target market is more ideal than one consisting solely of people who have already demonstrated an interest in what you offer. Ads are most likely effective when shown to people who have already shown interest in your site. Since this is the case, remarketing is a fantastic method of getting your message to the right people.

  • The timing is perfect for remarketing

Timing is one of the retargeting’s best advantages. It can be challenging to tell if the people you reach with other types of marketing, mainly targeted ads, actually need your product or service right then. However, that’s different when using remarketing. You know that the people you are advertising to are interested in what you offer because they have recently searched for or visited your website. Advertising to your target demographic at the precise moment they are most receptive to your offerings can yield better results than other forms of promotion.

  • Remarketing raises your conversion rate.

High conversion rates are a by-product of several of the benefits of retargeting, which are all excellent in their own right. You would only be happy if your marketing efforts resulted in conversions, and the higher the conversion rate, the more content you would be. When appropriately executed, remarketing presents a distinct advantage in the form of increased conversion rates. Targeting the right people at the right time with ads that remind users to return to your site naturally results in more sales. As a result, your company’s conversion rate will increase dramatically.

  • It’s profitable.

The last of the significant advantages of remarketing is that it is an excellent tool for increasing the ROI of your advertising campaigns (ROAS). Return on ad spend, or ROAS, measures how much money is made from an advertising campaign compared to the amount spent on that campaign. Including remarketing in your overall strategy will significantly increase your return on ad spend. That’s because remarketing effectively reaches the right people to generate sales and revenue, outperforming another system by a wide margin. All things considered, when properly implemented, remarketing is always money well spent.

Why Should You Use Remarketing?

There are a few key reasons why you should use remarketing as part of your overall marketing strategy:

  1. Effectiveness

With the right strategy, remarketing can be highly profitable. Google reports that remarketing can increase conversion rates by ten times for some businesses.

  1. It’s very cheap

Remarketing is another very cheap way to advertise your business. You won’t be throwing away money on advertisements that will never reach your target audience if you limit them to those who have already demonstrated an interest in your company.

  1. Setting it up is easy

Setting up and beginning to use remarketing is simple. You can launch a successful marketing campaign with just a website and a few minutes of your time, regardless of your level of expertise in the field.

We at Obiyan Infotech comprehend your business website goals and execute the best processes to achieve maximum return on investment (ROI) (ROI). Because of our proficiency in web design and web development methods, you can rest assured that your website will be of the highest quality. Our methods centre on presenting your company in the best light possible, with an easy-to-navigate interface and optimized content for search engines.

Excellent Web skills

  • Explore

We invest in getting to know your company, allowing us to understand your unique needs better. This facilitates us in understanding client-specific expectations, which eventually leads to a customized target solution.

  • Pricing

We offer one of the best services at a low, reasonable price.

  • Quality

We always put forth our best effort to ensure that our services are of the highest possible quality.

  • Competence in technology

We have the technical know-how and the artistic flair to make a website that will impress. The technical team is up-to-date on web technologies and offers specialized solutions based on each business’s needs.

  • Communication

Obiyan Infotech internal communication is straightforward. We make even the most complex technological concepts simple to grasp in our conversations.

  • Ethics

Those who work for us and deal with us as customers can count on us to be forthright and trustworthy. We deliver results within the bounds of both time and money.

  • Satisfaction of Customers

Client satisfaction is the yardstick by which we evaluate our own performance. Every inquiry from a client is answered, and we aim to do so within a maximum of 24 hours.

Obiyan Infotech remarketing services are competitive and will bring you back customers who have paid you before. Our team of 450+ digital marketing experts has run hundreds of successful pay-per-click (PPC) campaigns, delivering exceptional results and unrivalled experiences for our clients. Learn more about how our top-tier remarketing services can boost your company’s online revenue.