Content Marketing Gains Audience’s Trust & Boost Sales
To attract and retain customers, you must provide them with the informative and entertaining content they crave. Brand recognition, audience size, conversion rates, customer loyalty, and user engagement can increase with this type of content. Content Marketing can come in various forms, such as videos, podcasts, blog posts, infographics, images, etc.
The many advantages of using content marketing
- Keep your audience longer
It is much simpler to keep your current audience around and come back for more if the content you’re providing them with is high quality. If you put all your energy into producing excellent content, your visitors will never look elsewhere for answers to their questions.
- More attention on social media
Despite your massive fan base, have you exhausted every possible avenue with no success? You need to focus on Content Marketing. If you put your efforts into producing relevant content, your company’s social media presence will overgrow.
- Put more effort into SEO
Successful SEO and Content Marketing go hand in hand, as any professional marketer will tell you. To achieve success, you’ll need to prioritize coordinating the two. In addition, having great content helps with SEO because it keeps you in the public eye and, more importantly, helps you rise in the search engine rankings.
- Gain your audience’s trust
Developing and maintaining solid connections with an audience is facilitated by high-quality content produced by businesses. A good case is when a company makes content addressing frequently asked questions. You can also do this without any problems, right?
Tip! Optimize your content for search engines so that it appears on the first page of results when potential customers are looking for information that can help them.
- Boost sales
One more benefit associated with producing high-quality content is an uptick in conversions. As a result, if you consistently create high-quality content, more of your readers will likely purchase after being exposed to your writing. It’s almost certain that conversion rates will rise if you commit to publishing content that aids your audience in making the best possible purchase decision.
- Helps you make connections
The quality of your content is the primary draw for other sites to link to you. Maintaining the ability to produce such content will undoubtedly lead to increased requests from different websites eager to link to you. More backlinks, especially from authoritative sites, can boost your page authority and search engine rankings (DA).
How Content Marketing Helps a Business?
Unfortunately, not all marketers understand the value of Content Marketing. Some of the advantages of content marketing include the following:
- Boosts Brand Awareness
One way to comprehend the benefits of Content Marketing to businesses is by enhancing brand reputation. To build a solid reputation for your brand, you need your customers to trust you and return to your site regularly.
Good content helps people identify with your brand and form favourable impressions of it. When the target audience finds your content helpful, relevant, and valuable, they will also think the same way about your brand. A positive reputation for your brand is directly proportional to the value your content providers to your target demographic.
- Creating a bond with the customer base
Content Marketing‘s benefits can be summed up in one phrase: it helps businesses build relationships with loyal and potential customers. You must produce content that stands out from the crowd to earn a customer’s trust and cultivate a positive image for your brand. Loyal customers are an advantage to all businesses. According to BIA Kelsey, 61% of SMBs see 50% or more of their revenue come from repeat customers.
High-quality content production should continue once a prospect becomes a customer. The secret to success is maintaining consistency. Regular, high-quality content is a surefire way to win over consumers and boost loyalty. This strategy can also increase sales from previous customers.
- Makes your brand stand out from those of your competitors
You must set your brand apart from its competitors in the competitive market. Customers’ loyalty to your brand can be strengthened by the quality and usefulness of the content you provide them. Brand image and voice decisions can also help you stand out.
Obiyan Infotech published research on viral emotions in the Harvard Business Review. Several credible publications picked up on the study, which boosted our company’s reputation and brought in dozens of leads. We demonstrated the expected long-term effects of our client-facing, research-driven Content Marketing strategy on our brand. Then we dashed it. We started a poll with over 500 significant publishers. Then we published a report that looked at 2.6 billion social shares. We collaborated with many companies, an influencer marketing platform. We have launched over ten marketing campaigns informed by industry research, resulting in over 180 pickups and 45,000 social shares.
The Reasons Why Our Company Is the Leader in Content Promotion
Get More Traffic from Organic Sources
Through Content Marketing and digital public relations, Obiyan Infotech aids businesses of all sizes to increase their visibility online, the quality of their backlinks, and the volume of their organic traffic.
We produce “rank-worthy” content (on-site content that provides value and ranks in the SERPs) and “link-worthy” content (data journalism projects that earn media attention) to turbocharge the expansion of your brand.
Look no further for a reliable, long-term business associate who can assist you in outspending the competition through effective marketing.
We Build All Sizes of Brands, From the Fortune 500 To Small Boutique Companies
Obiyan Infotech was founded on the principle that information is everything. It would be more effective to demonstrate our capabilities than describe them. Consider the returns our clients have seen from working with us.
Collaborated with Obiyan Infotech to craft Content Marketing for authoritative publications to gain exposure, inbound links, and media coverage. We’ve gotten featured in national media like Forbes and in trade publications like Entrepreneur, thanks to the quality and quantity of the content we’ve provided. Their team is professional throughout the process and responsive to feedback and suggestions during their ideation stages. When it comes to delivering results, Obiyan Infotech is up there with the best of them.