Strategic Implementation of E-Commerce SEO Will Certainly Make You Richer


What is E-commerce SEO?

Ecommerce SEO is a legendary way of creating more visibility of your ecommerce website in the Google or any other search engine.

While doing online shopping, users look for the products they want to buy they look at the top results found in the search engines and you need to rank in the top to get the audience to you website in large numbers and ultimately increase your sales.

You can generate traffic by using chargeable search, therefore the cost of SEO is quite less in comparison. Also, ad blindness and ad blockers can decrease the impact of chargeable search, that’s why you will be required according to the optimization process for search no matter what.

Ecommerce SEO normally consists of a process of optimization of your headlines, navigational structure, product information, intrinsic link structure, and meta data for search results and experience of users. Every product of your company must need a specific page structured to invite visitors from Google and other search engines.

However, you should not forget about non product orientated or static pages existing on your website, such as these things below:

  • Homepage
  • About page
  • Blog and articles
  • A.Q. page
  • Support center answers
  • Contact page


Generate a few keywords for those pages too, and also those which are related to keywords.

Our experts at Obiyan infotech will guide you in all these things and help you step by step in generating more traffic to your e-commerce website. You will see your growth increasing every day.

How to make an effective Ecommerce SEO strategy?

Ecommerce SEO can look like a lot of work, especially if your website already consists of a significantly large number of products. Yes, it will take a bit of time, but you can increase the procedure with an effective E-commerce SEO strategy.

Prioritize pages:

Which pages attract the most visitors on your website?

Begin with those pages. Also, if you feel that your visitors should focus on a particular product, optimize for that particular product as priority.

Create a workflow:

In seo you need to fulfill a lot of special needs. Selecting keywords, putting in metadata, giving correct names to your images, putting in image alternative aspects, and including related keywords all that belong to this category.

Get the information about your competition:

Your e-commerce SEO strategy should be made in such a way that it outperforms the competition.

It is important to check out the websites of your competitors and the techniques they are using to optimize their content.  Identify different ways to make your efforts better.

Do some research on your top competitors’ websites and find out their SEO work, also find out the methods to yours one better than them.

 Follow through with CRO:

Conversion rate optimization (CRO) must be done after SEO.

Conversion rate optimization is the method of Improving the percentage of audience coming on your website that convert as your customers.

For example, if your conversion rate is 30 percent, it means the traffic which comes on your website from it, 30 percent only is turned into customers.

It’s actually the same as running an everyday retail store, some might come, some will just look at the products, some just go away and few of them actually buy one or two things.

The conversion optimization procedure focuses on these two things:

  • Decrease resistance in your funnel
  • Increase in the value of the offer you provide

Why SEO is such a valuable thing for your business?

What do people do when they want to buy some products or services? Most of them simply go on Google and just do some quick searches. They look for various options, comparisons, tips and other data that support them in making the right decision to buy the right product or service.

If your website doesn’t show up in the SERPs, you will lose important access to genuinely interested quality ecommerce buyers. Your products can be available on the website, but can one find them easily?

That’s where ecommerce SEO becomes important for you.

It offers you a method to reach your potential customers without spending any money on running ads.

Once the audience is there on your website, you can motivate them with your top-quality products, persuasive copy and calls to make an action.

If you only optimize the website for customers, you are going to lack behind because you are missing the most important thing. SEO for e-commerce works on the top priority, the most important thing and that is getting new customers and it can happen only when new visitors come to your website.

Frequently Asked Question (FAQs:)

Answer. SEO is extremely important for e-commerce websites or online stores because it helps these websites to appear higher in the rankings of Search engine results page (SERP).

Answer. The sales will go down tremendously. And why is that? Simple reason is, when your website will not reach to the enough audience as it will appear lower in ranking, your business will effect badly.

Answer. Our experts at Obiyan infotech will guide you properly about how and when to use SEO for your e-commerce website to generate maximum traffic and profit.

Answer. Here are few of them,

  • Don’t give too much priority to keywords
  • Don’t make a landing page per keyword version
  • Don't put too much content on your website
  • Don't accept poor quality content when it comes to blogging or website content
  • Avoid lazy link acquisition methods

Learn more from our Obiyan Infotech team of professionals who have in depth knowledge of how to make SEO strategies work for you.

Answer. Yes, it works for social media platform based online stores as well. For more information contact us.