Affiliate Marketing – A New Way of Business Success

Affiliate Marketing

One way for publishers to make money online is through Affiliate Marketing, in which they promote the goods and services of other businesses in exchange for a cut of the sales made through those referrals. The affiliate partner receives a commission for each successful outcome provided to the merchant or advertiser.

Most affiliate programs are usually free to join, so you don’t have to worry about high start-up costs. If you know what you’re doing, Affiliate Marketing can be very lucrative to make money online.


While expanding markets is a positive sign of success, there are other reasons why entrepreneurs choose to promote their businesses through word of mouth.

  • Simple in practice

Simply managing the product’s digital marketing presence is your responsibility. The more challenging parts will be handled for you, like creating, maintaining, or delivering the offer.

  • Low potential for harm

It’s possible to start making money with a well-known affiliate product or service with no initial investment because joining affiliate programs is free. A commission from Affiliate Marketing would be a relatively passive income. Your affiliate link can continue bringing in money even after you’ve worked to build traffic to it.

  • Potential for rapid expansion

If you’re doing Affiliate Marketing right, you can multiply your earnings without adding staff. While your existing work keeps churning out affiliate commissions, you can expand your audience by introducing them to new products and running campaigns for additional products.

Remember that trust is the foundation of successful Affiliate Marketing before you get too excited. There may be many options for products and services to promote, but you should only bring attention to those you have used and found to be satisfactory. It takes a lot of effort to become a great affiliate marketer for a product, even if that product interests you or fits within an existing hobby.

Definitions of Affiliate Marketing Jargon

  • Affiliate: A person or company that promotes a merchant’s products or services.


  • Affiliate Link: This is a unique link that the merchant gives to the affiliate. It has a unique tracking code built into it. Because of this, the retailer can monitor how many customers the affiliate has brought in or how many leads they have generated.


  • Affiliate Program: This document spells out the finer points of the agreement between the merchant and the affiliates, such as the percentage of sales attributed to each party, the terms under which the affiliate can terminate their participation, and so on.


  • Commission: This is the percentage or amount a merchant pays an affiliate to generate a sale or lead. You’ll find the special rate or amount you’ll earn in the affiliate program’s terms.


  • Merchant: The owner of a store or the company that runs the affiliate program that the affiliate is a part of.


  • Commission Rate: A merchant will set a specific commission rate for each product. As an affiliate, your pay-out will look something like this. Commissions can be as low as a single digit and as high as fifty percent.


  • Clickthrough Rate (CTR): The number of clicks on your link or links divided by the number of times they were seen (impressions).


  • Earnings per 100 Clicks (EPC): This metric, sometimes called EPHC, shows you how much money other affiliates make through this program.


  • Average Order Value (AOV): The total amount of all orders divided by the number of orders gives the average order value.


  • Conversion Rate (CR): This is the most exciting metric to keep track of. Depending on the nature of the program, it could be a click-to-sale CR or a click-to-lead CR. How many people saw your ad for a product or service online and bought something from you? That’s your conversion rate (or converted).


  • Payment method: Each affiliate program has its way of paying. Acceptable payment methods include PayPal, bank transfers, and paper checks.

How Obiyan Infotech do affiliate marketing

So, you’ve decided on a career in Affiliate Marketing, but you still need to settle on a specific niche. Oh, well, that’s what makes today’s guide so unique! It will serve as a fantastic source of ideas for settling on a specific field in which to operate.

Assume for a moment that you are a parent. Moreover, your target demographic consists of fellow parents. If that’s the case, you should consider putting your energy into family-friendly affiliate programs. But what if you’re more of an explorer type? You’re constantly tweeting and blogging about your travels and sharing photos.

If so, you should look into affiliate programs at stores that sell sports and outdoor equipment. You should ensure that the shows you watch reflect your tastes and interests. Selling something you believe in is much less of a stretch than you hold dear.

Here’s why our company is the right fit for this project:

  • Use strategic affiliate marketing services to boost your sales

For your brand, Obiyan Infotech will manage Affiliate Marketing campaigns on performance-based advertising channels in exchange for a cut of the revenue generated.

Delivering tangible results for your online business, Obiyan Infotech provides the best affiliate marketing services where you only have to pay for actual leads and converted clients and not for page views and clicks.

  • Professional Affiliate Partnerships at the Top of Their Field

Partner with prospective affiliates among the many available publishers to generate the high-quality leads your business deserves. Obiyan Infotech will seek out dominant figures in your field to promote to their respective audiences to increase your visibility and credibility.

  • The strategy that gets results

Affiliate Marketing is a crucial strategy for our businesses, and we place a premium not only on quantity but also on the quality of leads who have the potential to become paying customers. We devise methods to get your wares in front of consumers who are most likely to buy them.

  • Aid for Purchasing Ads in the Media

Obiyan Infotech places ads beyond generic initiatives to increase the reach and results of your online campaigns. Affiliate Marketing is one of our specialities, and we can help you get the most bang for your buck.

Using our carefully curated affiliate networks and tried-and-true management tools, we can help your Affiliate Marketing program yield better results and increase revenue. To learn more about how we can help you grow your digital presence, please contact us to schedule a strategy call.